Sony Alpha DSLR-A700 Digital Camera (Camera Body) (12.4MP, Super Steady Shot, HDMI Output, 5fps)
Sony Alpha DSLR-A700 Digital Camera (Camera Body) (12.4MP, Super Steady Shot, HDMI Output, 5fps)

Sony Alpha DSLR-A700 Digital Camera (Camera Body) (12.4MP, Super Steady Shot, HDMI Output, 5fps)



1 Year Sony Malaysia Warranty

Shopping Point 16.975 = RM16.98

The Sony α (Alpha) DSLR-A700 Digital Camera features advanced imaging technologies and ultra-responsive operation, as well as a lightweight, dust- and moisture-resistant, magnesium alloy construction, making it ideal for the photo enthusiast or serious photo hobbyist. It incorporates Sony's Super SteadyShot image stabilization in the camera body and is compatible with most Minolta Maxxum mount lenses in addition to Sony's selection of high quality lenses.

The camera's 12.2-megapixel Exmor CMOS sensor provides impressive image quality with noise reduction right on the sensor itself for incredibly clear images - even at high ISO settings. While the BIONZ processing engine, which has been optimized to process data-rich picture information at high speeds and to further reduce picture noise, provides detailed images with rich tonal reproduction.

The DSLR-A700 camera provides for extensive creative control beginning with fourteen creative styles, including night view, autumn leaves or vivid, which can be selected to enhance images. These effects can then be fine-tuned by customizing contrast, sharpness, zone matching and other parameters.

Furthermore, Sony's Dynamic Range Optimizer (DRO) function, provides users with the ability to choose the desired level of detail recovered in areas of shadow. Additionally, there is an extensive array of customization options to personalize the camera to match shooting styles. Up to 28 camera settings can be stored in one of three user memories for instant recall, and the camera's custom function button can be assigned to 15 frequently-accessed functions.

The large, bright, viewfinder uses a precision-ground optical glass pentaprism, and includes an interchangeable spherical acute matte focusing screen so that you can easily discern focus and framing. Then view your photos on the 3-inch XtraFine LCD screen, with its ultra-sharp resolution that makes it possible to check focus and image quality with much greater accuracy.

The camera also features an HDMI output for connection to HDTV sets, putting a high-resolution spin on the conventional photo slideshow.


  • 12.24 MP Exmor Imaging Sensor
  • Professional Lenses and Accessories
  • Super SteadyShot® Image Stabilization
  • Bionz Image Processor
  • Dynamic Range Optimizer
  • Continuous 5 Frames-Per-Second Advance at 12.24 MP
  • Advanced Pentaprism Viewfinder
  • Bright focusing matte, optical glass prism and glass lenses that prevent ghosts inside the finder
  • a (alpha) DSLR-A700's viewfinder image makes it easier to see your subject, compose your shot & adjust focus manually
  • Eye-Start® Autofocus System begins its precision autofocus adjustments the moment you bring your eye to the viewfinder
  • 11-Point Center Dual Cross AF Sensor
  • Sony AutoFocus system with a large f2.8 sensor improves your ability to frame the subject & capture moving subjects with greater focusing precision
  • A focus drive clutch lets you switch seamlessly between auto and manual focusing by pressing a simple button.
  • Super-Accurate Exposure Control
  • 40-segment honeycomb sensing system provides multi-pattern measuring superior exposure control accuracy in a wide range of lighting conditions
  • Simple Camera Control Menus
  • A quick press of the Function (Fn) button switches the LCD display from standardmenu information to a new Quick Navigation screen for camera setup via joystick &forward-back controls.
  • Creative Custom Settings
  • Four basic image styles (Standard, Vivid, Neutral and Adobe RGB)
  • Three style-box memory settings for quick setup in special events like weddings and competitive sports
  • Easy-to-Use Exposure Mode Dial
  • Top-mounted dial gives you quick access to Program Auto, Aperture priority, Shutter-speed priority, Manual and full Auto exposure setting modes
  • Six scene selection modes that optimize camera focus, exposure, brightness, contrast
  • Settings for Portrait, Landscape, Macro, Sports Action, Sunset and Night View/Portrait scenes.
  • Quick Setting Recall
  • Stamina® Power can take up to 650 shots on a fully charged NP-FM500H Info Lithium battery
  • Indicates in percentage of about how much battery power remains
  • Built-In Flash covers a wide focal range
  • Synchronizes at 1/250 sec., supports red-eye reduction and slow flash features
  • Manual flash mode to set flash intensity
  • A wireless flash signal is available for external flash synchronization
  • Anti-Dust Technology
  • Utilizes both static-free anti-dust coating on the CCD filter and anti-dust vibration
  • Automatically shakes the CCD to dislodge dust each time the camera is shut off.
  • Rugged Magnesium Alloy Body
  • XtraFine" 3.0" LCD Screen with 921k Pixels
  • With almost 1 MP performance, it's like having a high-resolution photo viewer built into your camera
  • Amazing photo-quality screen displays sharp, bright images even outdoors with a wide viewing angle so you can share photos more easily.
  • PhotoTV HD Viewing with HDMI Output
  • Provides direct HDMI output to your Bravia® HDTV and other compatible HDTV screens
  • Choose between standard 3:2 and widescreen 16:9 aspect ratio
  • With new Bravia® HDTV models, photos are automatically optimized in sharpness, gradation and color reproduction for HD display.
  • Multi-function Wireless Remote Control
  • Control HDTV photo viewing and trip the shutter by remote to put yourself in thepicture.
  • Versatile Recording Formats captured in RAW, cRAW (optimized for fast action)
  • Plus 3 JPEG modes (Extra Fine, Fine and Standard), for greater versatility in every digital photo application.
  • Versatile Recording Formats
  • Powerful RAW conversion and image management system
  • Newly developed RAW software that gives you the power to handle large volumes ofRAW data while taking full advantage of sophisticated imaging capabilities
  • Dual Media Options
  • Built-in slots for both CompactFlash Type I/II media and Memory Stick Duo media or high-capacity Memory Stick PRO Duo media


Imaging Device:12.24 (effective) APS Exmor Sensor; 23.5 x 15.6 mm; RGB primary color filter
Chipset:Bionz Engine w/ Dynamic Range Optimizer. DRO Modes include Off, Standard, Advanced Auto, Advanced Manual, Advanced 3-frame bracketing. Advanced Manual include 5 adjustable levels.
Recording Media:Built-in slots for both CompactFlash Type I/II media and Memory Stick Duo media or high-capacity Memory Stick PRO Duo media.
Shutter Speed:30 ~ 1/8000 sec 55 step, Bulb
Exposure:Manual Exposure: Yes, w/EV indicator
Exposure-2 :
Manual Exposure: Yes; Aperture/Shutter Priority, Manual
Program Shift: Yes, Command Dial
EV Compensation:±3.0 EV, 0.3 EV / 0.5 EV steps selectable
LCD:3.0" TFT (921k pixels) LCD with Clear Photo design
Histogram:Yes; RGB display; Playback only
Microphone/Speaker:No/ No
Red-Eye Reduction:Yes: On/ Off
White Balance:Auto plus 6 Modes (Daylight, Shade, Cloudy, Tungsten, Fluorescent, Flash); +/- 3-step adjustable Kelvin temperature control (2500-9900k w/19-step Magenta/Greencompensation).
Burst Mode:Selectable Hi(5 FPS) Lo(3 FPS); JPEG Standard/Fine: Unlimited to capacity of media; JPEG Extra Fine: 8; cRAW (compressed): 24; cRAW+JPEG: 12; RAW: 17; RAW+JPEG: 11.
Color Mode(s):Standard, Vivid, Neutral, Adobe RGB, Clear, Deep, Light, Portrait, Landscape, Sunset, Night view, Autumn, B/W, Sepia (Except for Adobe RGB, all other color modes use the sRGB color space)
Scene Modes:Portrait, Landscape, Macro, Sports, Sunset, Night view/portrait
Self Timer:Yes (10 seconds, 2 seconds, Off)
Still Image Mode(s):RAW, cRAW (optimized for fast action), RAW+JPEG and three JPEG modes (Extra Fine, Fine and Standard)
Memory Stick PRO Media Compatibility:Tested to support up to 8GB media capacity; does not support Access Control security function
Flash Modes:Manual Pop-up: Auto, Fill-flash, Rear flash sync, Wireless off camera flash (with Flash HVL-F56AM, F36AM)
Flash Effective Range:Manual popup; Approx. GN 12 (in meters at ISO 100); Coverage of up to 16 mm (in focal length); Approx. 3 sec. recycling time; Flash-ready indicator.
Output(s):Video: Yes, NTSC/PAL Selectable
USB Port(s):Yes, Supports USB 2.0 Hi-speed
Battery Type:NP-FM500H Lithium-ion rechargeable battery
Battery Capacity:7.2V, CIPA standard: approx. 650 pictures
Supplied Software:Image Data Converter SR ver.2.0, Image Data Lightbox SR ver.1.0, Remote Camera Control ver.1.0 (all Windows & Macintosh), Picture Motion Browser Ver.2.1.02 (Windows only).
Operating System Compatibility:Microsoft® Windows® 2000 Professional, XP Home and Professional, Vista; Macintosh® OS X (v 10.1.3 or later). OS must be installed at the factory.
Sony Limited Warranty:1 Year Parts & Labor
OtherFocus :
Auto Focus:
TTL Phase Detection
Multi-point: 11 Area, 11 Line, 5 center twin-cross lines
Auto Focus Mode: Yes
Wide focus area (Auto, 11 areas), Spot focus area, Local focus area (11 local areas selectable)
Visual Focus Confirm: Direct via VF Matte Screen


  • Sony Alpha DSLR-A700 Digital Camera (Camera Body)
  • M-series Lithium-Ion Battery (NP-FM500H)
  • Battery Charger (BC-VM10) with Cord (Type A)
  • USB Cable
  • Video Cable
  • Wireless Remote Commander (RMT-DSLR1)
  • Shoulder strap with eyepiece cap and Remote Commander clip
  • Body cap
  • Accessory shoe cap
  • Software CD-ROM (USB Driver, RAW Conversion and Image Management Software)
  • Manual

Reviews Sony Alpha DSLR-A700 Digital Camera (Camera Body) (12.4MP, Super Steady Shot, HDMI Output, 5fps)

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