Sony's Alpha NEX-7 Digital Camera is an extremely high 24.3Mp resolution camera. With a generous assortment of compatible E-mount lenses to choose from, photographers can bank on the NEX-7 to handle every photographic opportunity.

Known for their compact size, versatility, and interchangeable lens feature Sony NEX cameras are a digital revolution in the photo world. You can shoot creatively without being worn down by a heavy DSLR rig. In addition, you can also capture 1920 x 1080p HD video, another hallmark of the genre. No matter what you're shooting however, video or stills, the camera's APS-C sensor and the BIONZ image processor work together to help create rich, clear, and incredibly detailed results.

The NEX-7 also features the Tru-Finder OLED electronic viewfinder. This eye-level finder gives you that same old-school feeling and all the benefits of shooting through a viewfinder - less glare and distraction. The OLED also lets you see the results of adjustments in real time as well. Of course, the camera also sports a tiltable 3.0" Xtra Fine LCD screen. The LCD features Sony's TruBlack screen which suppresses internal reflections.

Expanding the tools in your arsenal for the NEX-7 would be the built-in pop-up flash. Take clean, blur-free photos even in low-light situations. The camera also accepts other Sony Alpha system flashes and flash accessories thanks to the hot shoe.

The many shooting functions and modes of the NEX-7 give you the means to express your creativity in numerous ways as well. While the many interchangeable lens options provide a major advantage, features like Sweep Panorama, 3D Sweep Panorama, and Object Tracking help make taking great photos a breeze. And Auto HDR improves your photos by combining highlight and shadow detail from multiple shots for the best possible contrast and detail. Additionally, like those big DSLR's the NEX-7 also puts Program, Aperture, Priority, Shutter Priority, and Manual functions at your fingertips, along with many other creative options.

DSLR Quality in Your Pocket

Here's the same APS-C sensor size as a DSLR, with higher resolution than most DSLRs and the interchangeable lenses that make DSLRs so attractive. Yet the camera is about half the size and weight of a typical DSLR camera. Removing the conventional mirror box and viewfinder makes it possible

24.3Mp Resolution

You get incredible detail and gorgeous enlargements thanks to a 24.3 megapixel sensor. It's the highest resolution among pocket cameras as of August 2011

World's First OLED Viewfinder

There's never been anything quite like the Tru-Finder OLED electronic viewfinder. For size, speed and brightness even after sunset, this is a gem. This eye-level, through-the-lens, viewfinder begins with 2359K dots for amazing resolution and high contrast ratio for incredible depth. OLED reduces motion blur to a bare minimum. You can also see the results of camera adjustments in real time with superb color and detail

Up to 10 Frames Per Second Shooting

Capture the decisive moment in sports and get the ideal baby photo. Up to 10 fps continuous shooting at full 24.3Mp resolution with exposure and focus fixed at the first frame. Standard continuous shooting at up to 2.5 fps

DSLR-Class APS-C Image Sensor

Sensor size is the key to picture quality. The APS-C class sensor provides gorgeous imaging with 58% more area than Micro Four-Thirds sensors and an amazing 13 times the area of a point & shoot image sensor

Full HD Movies at 60p/60i/24p

Capture HD Movies in your choice of super-smooth 60p, standard 60i or cinematic 24p, all at Full HD 1920 x 1080 resolution. AVCHD codec delivers stunning picture quality. MP4 codec offers smaller files for easier upload to the web

HD Movies with Full Manual Control

Now you don't need to surrender control when you shoot HD movies. Enjoy the full expressive potential of Program, Shutter Priority, Aperture Priority or Manual (P/A/S/M) control in HD movie mode

Tri-Navi Manual Control

Perfect for experienced shooters, Tri-Navi control gives you three separate control dials for direct, hands-on access to three settings at a time. As just one example, the dials can set aperture, exposure compensation and ISO

Built-In Pop-Up Flash

Enjoy the convenience of flash photography everywhere you go. Guide Number 6

Hotshoe for Alpha System Flashes

Take your photography even further with access to the entire range of Sony Alpha system flashes and flash accessories

Accepts A Mount Lenses Via Adapters

Both the LA-EA1 and EA2 adapters (sold separately) allow you to attach the full range of Sony A mount lenses

Phase Detect AF with Adapter

The LA-EA2 lens mount adaptor (sold separately) is the world's first with Sony's award-winning Translucent Mirror Technology. This provides super-fast and accurate Phase Detection AF when used with Sony A mount lenses

Tiltable 3.0" LCD

Sony's 3.0" Xtra Fine LCD monitor has 921K dots for superb resolution. The TruBlack screen includes a special resin layer to suppress internal reflections, increasing contrast compared to conventional LCDs. Sunny Weather mode boosts visibility even further. Tilts down 45° and up 80° to frame high- and low-angle shots that would otherwise be hit-or-miss

Object Tracking AF

Locks onto a specified object and maintains focus even as the subject moves. Unpredictable subjects stay in focus even while zooming. You can concentrate on composition without worrying about focus

World's Shortest Release Time Lag

Helps ensure that the image you want is the image you get. Once auto focus occurs, release time lag is the delay between fully pressing the shutter release and when the camera actually starts taking the picture. Long lag makes it harder to capture fast-moving objects. The Sony NEX-7 boasts the shortest release time in the world (as of August 2011) at only 0.02 seconds

Accepts Sony E-Mount Lenses

Compatible with Sony's expanded line of E Mount lenses. These smaller, lighter lenses are specifically designed for Alpha compact interchangeable lens cameras. Opens up a world of creative options

Peaking Function

Manual focus becomes much easier because peaking highlights the edges that are in focus in your choice of three colors (white, red, or yellow). This is especially helpful during macro or portrait photography where your focus setting can make or break your shot

3D Sweep Panorama Mode

Capture vast scenic vistas and 16:9 shots in spectacular 3D. As you sweep across the panorama, the camera records separate right-eye and left-eye images that make landscapes come alive on your 3D television7. Records both JPEG and MPO file formats

Sweep Panorama Mode

Capture expansive landscapes automatically. Press the shutter, sweep vertically or horizontally. The camera does the rest, continuously shooting images and stitching them together

6-Image Layering

Leverages the fast BIONZ processor to capture six images in a fraction of a second, and then combine the data. The result is an incredible single image that controls blur in Anti-Motion Blur mode or gets cleaner, sharper nighttime pictures in Hand-held Twilight mode

Auto HDR

High Dynamic Range (HDR) photography captures more scene contrast than a single exposure can handle by combining the best highlight detail from one shot and the best shadow detail from another for one incredible shot

P/A/S/M Modes for Video and Stills

Enjoy a full range of controls for video and still shooting from the beginner's iAUTO mode to P/A/S/M: Program, Aperture Priority, Shutter Priority and Manual. On-screen prompts help you refine your skills, build your confidence and exercise greater creative control

Intelligent Auto Focus

Pre-focuses as you compose the shot, further reducing focusing time to a bare minimum

iAUTO Mode

Unifies and simplifies Sony intelligent technologies. Takes advantage of Intelligent Scene Recognition, Face Detection technology, and Optical SteadyShot image stabilization without leaving auto mode so you always get the best shot

BIONZ Image Processor

The brain of the camera is a Sony's BIONZ image processor substantially upgraded for the demands of 24.3 megapixel photography. Chroma noise reduction delivers high-resolution, low-noise photos even at ISO 16000 sensitivity. Also enables fast processing for up to 10 fps continuous shooting of data-intensive 24.3Mp images, 2D/3D Sweep Panorama modes and 6-image layering

Dynamic Range Optimizer (DRO)

Improves results with backlit subjects and recovers details hidden in shadows. Settings include Auto, Level with a choice of five operating levels and Off

Accepts Non-Sony Lenses Via Adapter

You can use the camera with a universe of lenses from Canon, Nikon, Leica, Olympus and others. The success of Sony's NEX series, combined with the ultra-short 18mm flange back distance has inspired third-party manufacturers to provide lens adaptors. In addition, Sony has disclosed the E Mount specification to Carl Zeiss, Cosina, Sigma and Tamron

25-Point Auto Focus

25 sensors cover a very wide area of the scene, for accurate focusing even when the subject is far from the center of the frame

HDMI Output

Enjoy HD movies and stunning still images on a compatible HDTV. The camera includes an HDMI output

Stamina Battery Power for Up to 400 Shots

Take up to 400 shots on a single charge with Sony lithium ion Stamina battery power (using LCD monitor). Sony's InfoLITHIUM battery system enables you to see the percent of power remaining, so you can keep shooting in confidence

Sony Exmor CMOS Sensor

Sony Exmor technology uses column-parallel A/D converters for high resolution and high frame rates. Double noise reduction minimizes image noise, even in low light

11 Picture Effect Modes

Discover innovative ways to make your images and videos pop. These include Posterization, Pop Color, Retro Photo, Partial Color, Soft High-key, High Contrast Monochrome, Toy Camera, Soft Focus, HDR Painting, Rich-tone Monochrome, and Miniature

Ultrasonic Anti-Dust System

Dust on the image sensor leads to blemishes in the picture. To protect the sensor, Sony incorporates an advanced ultrasonic system, which effectively shakes dust off the sensor surface

• NP-FW50 Lithium-Ion Rechargeable Battery (1080mAh)
• USB Cable (Mini B)
• Lens Cap
• Shoulder Strap
• Alpha AC Charger for W Series Battery
• Body Cleaning Cloth
• CD-ROM