Ricoh R10
Inheriting many distinctive characteristics from its predecessor, the Ricoh R10 also has a wide range of advanced capabilities, such as a 3.0-inch 460,000-dot HVGA monitor, the electronic level that is a very popular feature on the GR DIGITALII (launched November 2007) and the GX200 (launched July 2008), and a flag function enabling quick call-up of selected images. Inheriting the Ricoh R8 design concept "A tool you will want to use every day," the Ricoh R10 has a top cover with the same beauty and solid, metal feel. And an easier-to-hold grip has been added to further increase ease of use as a photographic tool.

Ricoh digital camera features
The large, high-resolution 3.0-inch, 460,000-dot HVGA monitor has a wide viewing angle and high contrast for easy viewing even when shooting outdoors. The new electronic level is convenient for keeping the camera level when shooting landscapes, buildings, and other scenes where tilting of the subject is a concern. The level indicator shown on the LCD display makes it possible to confirm that the image is level while shooting. It is also possible to check whether the image is level using the level sound setting. When this setting is on, a level sound is continually emitted at a set interval if the camera is level. The acceleration sensor also makes it easier to view images on the LCD display by automatically rotating the images to horizontal or vertical during playback.

Ricoh R10 functions
The Ricoh R10 takes the concept of "A tool you will want to use every day" to a new level of functionality. The Fn (function) button makes it possible to switch selected settings with just one push. Custom defining a frequently used setting, such as target shift or AE lock for auto shooting mode, will make it possible to quickly switch functions by just pushing the Fn button during shooting. The change to a grip popular for its ease of use has made the camera easier to hold while enhancing its design sense. The Ricoh R10 achieves utility plus styling that intensifies a simple, functional beauty and eliminates design frills.

New R10 Ricoh camera
With easy shooting mode only frequently used functions are engaged, and it is possible to shoot using operations easy for almost anyone. By pushing the Fn button when in easy shooting mode, it is possible to specify backlight compensation, which is convenient to use for backlit scenes. Even when shooting in high-contrast situations, the camera can use an auto level compensation function to automatically adjust tones to achieve an appropriate level of brightness in the recorded image while reducing areas that are overly bright or dark. Flash light intensity adjustment function makes it possible to adjust light intensity from -2.0 EV to +2.0 EV in 1/3 EV steps. When you want to take multiple pictures using the self timer, the custom self-timer function can be used to specify the number of pictures to be taken (1 to 10) and the shooting interval (5 to 10 sec.). Aspect ratio (vertical/horizontal ratio) 1:1 square format photography is possible.

Ricoh macro photography
The highly rated Ricoh macro photography functions are included. Get as close to the subject as 1 cm at maximum wide angle and 25 cm at maximum telephoto. For macro shooting, the minimum macro distance display function can be used to show the minimum shooting distance on the LCD display. The Ricoh R10 contains Ricoh's original CCD-shift image stabilizer function, which compensates for camera shake when it is detected. This reduces the blurring that tends to occur in situations such as telephoto and macro photography. Face recognition mode automatically identifies faces in a scene and optimizes focus, exposure, and white balance for the faces. 

• 10 megapixel CCD Sensor
• Wide angle 7.1x optical zoom lens (28 to 200mm equivalent).
• 3.0-inch 460,000 dots HVGA LCD display
• Electronic level
• 1:1 Aspect square format images.
• CCD-shift-type image stabilizer
• HD Output : No
• Red-Eye Reduction: Yes
• ISO : AUTO/AUTO-HI/ISO64/100/200/400/800/1600
• 1cm Macro mode
• Modes / Scenes: Easy, Auto / Program, My setting 1,2, Video, Scene: Portrait, Face detection, sports, landscape, nightscape, night portrait, high sensitivity, zoom macro, skew correction, and text mode.
• Histogram available: In playback and record
• Exposure bracketing: Auto Bracket Function (-0.5 EV, ±0, +0.5 EV /-0.3 EV, ±0, +0.3 EV), WB Bracketing, Colour bracketing (BW, Colour, Sepia)
• Optical viewfinder: No
• Manual WB: Yes

Includes

• R10 Digital Camera
• Wrist Strap
• Lithium Ion Rechargeable Battery (DB-70)
• Battery charger and lead
• USB cable
• AV Cable
• Software CD Rom