The imaging philosophy that lies at the root of all Ricoh digital cameras: not just "high image quality" but "pure image quality, true to what is perceived by the naked eye." This is achieved through three core technologies-a low-distortion lens with true-to-life imaging properties, an image sensor with superior high-sensitivity performance, and an imaging engine that reproduces images in minute detail-that have been designed and developed as a single mechanism, offering unsurpassed resolution and faithful, unaffected color reproduction

Back-Illuminated CMOS Sensor - Merits

Strong in low light! Securely catch weak light rays when shooting at night and indoors

Strong against noise!

Get smoothly textured high-quality images without noticeable grain

The Result - You are no longer limited by low light!

With the newfound potential for beautiful expression ion low-light scenes, you will experience an even wider range of shooting enjoyment

Beautiful Continuous Shooting

Still images at maximum pixels (10Mp) can now be shot continuously at a high-speed of about 5 fps. You can capture that decisive moment in a high-definition image

Don't Miss Your Target

The CX4 has the M-continuous plus shooting function, which saves consecutive images shot before the finger is removed from the shutter release button. To fit the scene being photographed, you can select from two modes: M-Continuous Plus (10Mp) for 15 images taken in about three seconds and M-Continuous Plus (2Mp) for 26 images taken in about 0.9 seconds. Shooting continuously, you are ready when the decisive moment finally arrives

Continuous Shooting at Overwhelming Speed of 120 frames/second

With ultra-high-speed continuous shooting, the CX4 shoots 120 images (120 fps) during an interval of about one second after the shutter release button is pushed, or 120 images (60 fps) during an interval of about two seconds

Ricoh's original retracting lens system made it possible to fit the high-magnification 10.7x optical wide-angle zoom lens in a thin 29.4 mm body that is both easy to carry and easy to use. This lens can handle a wide range of shooting situations, including powerful telephoto shots as well as wide-angle shooting of both expansive landscapes and interior scenes with limited distance between camera and subject. In addition, the CX3's ability to shoot high-quality images at high sensitivity levels enables you to use telephoto photography to faithfully capture the joy, surprise, and excitement of a scene without worrying about blur

Easily Select the Desired Angle of View - Step Zoom and Auto Resize Zoom:

The step zoom function enables you to fix the optical zoom magnification at eight steps (28mm, 35mm, 50mm, 85mm, 105mm, 135mm, 200mm, and 300mm equivalent). For a zoom range beyond the 10.7x optical zoom (300mm), the auto resize zoom takes you to a maximum of 61.0x (1,710 mm equivalent) in four steps (recorded image resized to 5Mp, 3Mp, 1Mp, VGA). Extracting and recording the desired portion of the image shot, auto resize zoom does not degrade image quality like digital zoom, which records the image after magnifying a portion of it up to a designated size

Capture Moving Subjects Clearly with Subject Tracking AF

The camera focusing system automatically tracks moving subjects, ensuring that photographs are in focus and correctly exposed whenever you choose to press the shutter-release button. This feature is ideal for shots of active children and pets, as well as for photographs of flowers and other subjects that demand careful composition

Leave the Camera in Charge for Perfect Focus Thanks to its Multi-Talented Autofocus System

The CX4's autofocus system focuses fast and reliably no matter what the subject or how the photo is composed, ensuring that you'll never miss a chance to take a photo

Face-Priority Multi-AF

If faces are detected while photographing people, priority is given to focusing on the faces. At the same time, exposure and white balance are also optimized for the faces so you will not miss the most appealing expressions of your subjects

Multi-Target AF

Multi-target AF does high-speed consecutive shooting of five images with different focal distances determined by the camera. It is effective for scenes (such as flowers) where there is a narrow range for a sharp focus. The camera automatically decides the five focus points and does the high-speed consecutive shooting of five images while shifting the focus to each point. After shooting, you can select the image with the preferred focus

Pre-AF

The camera detects the optimum focus position by shifting the focus to follow subject movement even when the shutter release button is not half-pressed. Since the AF operates to match the subject movement, it is possible to shoot quickly when the shutter release button is pressed

Soft focus

Creates photos similar to those produced with soft-focus lenses. A good choice for portraits of women and other subjects that benefit from gentle softening. The amount of softening can be chosen from "weak" and "strong"

Cross process

Create photos with colors that differ markedly from those in normal photographs, converting familiar scenes into photos full of surprise and mystery. Choose a color scheme from "basic," "magenta," and "yellow"

Toy camera

Creates photos with the high contrast and saturated colors associated with toy cameras, together with their characteristic distortion and vignetting. You can adjust color saturation and choose the amount of vignetting

Miniaturize

Blurring the top and bottom areas of the image makes it possible to photograph actual scenes but record images that recreate the impression given when photographing miniatures. This mode is effective when shooting from a high vantage point while looking down at a diagonal

High-contrast B/W

Intensifying contrast to a level higher than normal B/W mode makes it possible to record images with a grainy feel such as that created by using ultra-high-sensitivity film in a film camera or by push processing film at the development stage

Dynamic range double shot

The camera takes two shots in quick succession at different exposures and combines the areas that are correctly exposed. The result is a photograph with a smooth transitions from highlights to shadows, similar to what is seen by the human eye

Minimum shooting distance display

The minimum shooting distance, which changes depending on the zoom setting, can be checked on the monitor

Auto bracketing - Automatically shoots three consecutive shots at three exposure levels (-0.5EV, +/-0, +0.5EV) based on the set exposure level

Color bracketing - Automatically records three images (color, black and white, and sepia) giving very different impressions. In addition to the regular color image, you can enjoy the play of light and shadow in a black and white image and the nostalgic feel of a sepia tone image

White balance bracketing - Automatically records three images: a reddish image, a bluish image, and an image at the currently set white balance. This is convenient when it is difficult to judge the proper white balance

Focus bracketing - The automatic continuous shooting of five images while changing the focus position by specified intervals. The focus position intervals can be specified as wide or narrow

Control photo 'feel' with the aspect ratio - diverse aspect ratio -

The CX4 can record square photos with the 1:1 aspect ratio used in medium format cameras or a 16:9 aspect ratio suitable for viewing on wide-screen TVs. Give free reign to your creativity with photos that are a little out of the usual

By just pointing the camera, "scene auto mode" will switch to the optimum shooting settings. The camera identifies the type of scene being photographed (portrait, sports, night portrait, landscape, nightscape, macro mode, etc.) and automatically switches to the optimum shooting settings. As a result, you enjoy quick and easy photography fine tuned to the specific scene

Pro techniques for you to use - 11 scene modes

Scene modes give you easy access to whole suites of photographic techniques specifically adapted to your subject. The CX4 features a new "Night landscape multi-shot" mode for photographing night scenes. Choose from a total of 11 scenes, including the ever-popular "Pets" mode

Night landscape multi-shot

The CX4 creates clear, beautiful photos of night scenes by automatically and precisely combining a series of exposures shot at high sensitivities to reduce the blur and noise normally associated with pictures taken under low light, allowing photographers to taste the joys of hand-held, tripod-free night photography

Pets - The flash, AF auxiliary light, and beep speaker turn off to avoid frightening animal subjects, allowing you to capture the expression of your favorite pet without being unkind. If a cat's face is detected, the camera will adjust focus for the animal's face

Portrait - Subject faces are automatically detected and focus, exposure, and white balance adjusted

Discreet - Flash, AF auxiliary light, and operation sounds are turned off regardless of the settings. This is convenient when shooting in museums and other public buildings

Night portrait - Use when taking portrait pictures against a nightscape

Sports - Use when taking pictures of moving people/objects

Landscape - Use when taking scenery pictures

Zoom macro - Automatically optimizes the zoom position to shoot the subject larger than with normal macro shooting

Skew correction - Use to straighten a rectangular object (message board, business card, etc.) shot at an angle to make it look as if it were shot squarely

High sensitivity - use when taking pictures in dimly lit places. The picture display also becomes brighter

Text - Use when shooting images with text, such as notes written on a white board in a meeting. Images are recorded in B/W

The large, high-resolution LCD monitor has a wide viewing angle and high contrast. With sRGB comparison of 100% for color reproduction range, it vividly reproduces image colors. Providing a comfortable shooting environment, the screen has a fluorine coat to prevent soiling, a hard coat to prevent scratches, and an anti-reflection coat to give excellent visibility even outdoors

Create your own custom specs - my settings mode:

If you set your most frequently used functions in My Settings mode, you can immediately call up the "custom spec" settings by just turning the mode dial. Making full use of My Settings mode will insure that you do not miss your own decisive moments

Make quick menu setting changes. ADJ/OK button:

Four frequently used functions from the shooting menu, such as exposure compensation, white balance, and ISO sensitivity, can be assigned to the ADJ/OK button. This makes it possible to quickly access the assigned functions and easily change settings while shooting

Enjoy shooting just the way you want - Fn (function) button:

If you set a function such as AE lock, or step zoom in advance, you can switch to that function by just pushing the Fn (function) button. This will enable you to respond quickly to sudden shutter chances