So revolutionary is this R-Strap that Professional Photography Magazine has named it the winner of the 2010 Hot One Award in the Miscellaneous category!

The Snapr35 + Sling Strap from BlackRapid is a unique addition to Black Rapid's roster of fine equipment. The Snapr35 is a combination bag and sling strap that permits you to simply slide the camera out of the bag and up to eye level. Since the camera is always tethered to the bag, there's never a worry about losing or forgetting it anywhere. Made from heavy-duty ballistic nylon, The Snapr35 can be used either as a bag, sling or hand strap - or as a combination of all three.

The Snapr35 is a bit larger than BlackRapid's SnapR 20 that is designed to fit smaller point-and-shoot cameras

The tether attaches to the camera's tripod socket

The bag contains two quick-release buckles